Hawaii tourism

Proposals to Re-Solicit for Hawaii Tourism Marketing and Management in the United States

Published on 30 December 2021 in News

For immediate release: December 30, 2021

HONOLULU—The Hawaii Tourism Authority (HTA) issued a request for proposals in October for a contractor to provide tourism destination marketing and brand management services in the United States, Hawaii’s largest visitor market, effective January 1, 2022. At the end of a months-long process, an initial award was rescinded in December by DBEDT Director Mike McCartney, who as head of the buying agency oversees all purchases.

“The continental United States is the largest source of visitors to Hawaii, which makes effectively managing this market one of our most important efforts to support our state’s economy,” said the director McCartney. “We have determined that the solicitation did not provide for consideration of all factors material to the agency, so it is in the best interests of the State of Hawaii to rescind the offer and re-solicit the request for proposals. We are beginning the process again to find a definitive winning proposal moving forward in the best interest of the State of Hawaii.

Hawaii is represented in key markets around the world by contractors overseen by the Hawaii Tourism Authority. To ensure continuity of marketing and management services in the US market, the agency’s current contract with the Hawaii Visitors & Convention Bureau will be extended for up to six months as proposals are received, reviewed and a contract will be awarded and negotiated. A new Request for Proposals will be issued in the coming weeks.

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Media contacts:

Charlene Chan

Department of Business, Economic Development, and Tourism 808-824-0134 dbedt.hawaii.gov

T. Ilihia Gionson

Hawaii Tourism Authority