Hawaii tourism

Hawaii Tourism plans to handle Oahu tours

The Hawaii Tourism Authority (HTA) has approved a tourism management plan on Oahu.

The Oahu Destination Management Action Plan (DMAP) has been developed in partnership with the City and County of Honolulu over the past five months and will take actions that the community, visitor industry and other sectors deem it necessary to improve tourism over the course of three years.


“We believe that if residents are unhappy, visitors will sense it and not have a good experience on the island,” said HTA Planning Director Caroline Anderson.

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There are similar plans for other islands including Maui, Kauai and the island of Hawaii, however, the plan for Oahu would have a greater impact since the island receives the majority of visitors.

The plan proposes measures such as a “regenerative tourism” fee that helps support sustainability. There are plans to manage visitor car use as well as marketing programs that attract “positive impact tourists”.

Currently, it is unclear what the tourism cap might be.

“I don’t know (what should be the number of visitors), but we will find a solution. I think the priority for us to arrive at this answer is to bring illegal accommodation under control,” HTA said. President and CEO John De Fries. “We see this as number 1. I’m encouraged that each of the counties is making this a higher priority on each of their islands.”

Hawaii is seeing an influx of tourists, with 2021 visits from the American West surpassing visits in 2019 for the month of June. The large number of visitors has upset residents and fueled anti-tourism pushback, which the HTA hopes to curb with the new management plan.