Hawaii tourism

Hawaii Tourism Authority supports local events and festivals

Honolulu (KHON2) – Aloha festivals across the islands honoring Hawaiian culture – creating unique events that continue Hawaiian traditions.

Annual Aloha Festivals celebrate Hawaii’s environment, support local businesses, and create spaces for kama’āina and malihini to learn and share their love for Hawaiʻi.

“The goal of the festivals is to bring us closer to a model of regenerative tourism that the community is calling for, articulated in our Destination Management Action Plans, which we at the Hawaii Tourism Authority work towards every day. “, says Ilihia Gionson, Public Affairs Officer, Hawaiʻi Tourism Authority (HTA).

For more than seven decades, the Aloha Festival has been a touchstone in communities across Hawaii.

Gionson says, “In the 80s, my dad built floats for the parade that carried the legends of Hawaiian music and the hula. In the 90s, I was part of the very first Hawaiian language spelling bee at the old Ward Warehouse. Even today, from the opening ceremony of the Ho’olaule’a in Waikīkī to the flower parade showcasing the traditional art of pā’ū on horseback, the diverse events of Aloha Festivals bring the community together, highlighting the importance and interconnectedness of our people and our natural environment in sustaining Hawai’i for future generations. Not only do the events showcase Hawaiian culture and Hawaii’s multi-ethnic traditions, but they also support local businesses and artisans, creating meaningful economic development.

According to Gionson, Aloha festivals protect and perpetuate Hawaiian culture, which are key elements in gaining support from the Hawaii Tourism Authority.

“It’s part of our guiding principle, Mālama Ku’u Home, to care for our beloved home. HTA’s reinvestment of tourism dollars back into our communities is important to supporting our people and our region,” says Gionson .

Learn more about the Hawaii Tourism Authority and its community support.

Hawaii Tourism Authority:

Website: www.hawaiitourismauthority.org

Social Media Usernames: @HawaiiHTA