Hawaii tourism


HONOLULU — The parties to the disputed award of the Hawaii Tourism Authority’s U.S. Brand Management and Global Support Services procurement are pleased to announce that a potential path to resolution has been identified in the best interests of the people of Hawaii. After the announcement of the contract award to the Council for Native Hawaiian Advancement in June, followed by a formal protest from the Hawaii Visitors and Convention Bureau, both parties have worked tirelessly and collaboratively during this time and have found a way forward in partnership.

“I am very pleased with the progress the two organizations have made in coming together so that we can move forward in the best interest of the state,” DBEDT Director Mike McCartney said. “Both organizations add tremendous value to the visitor industry through their commitment and skills. In the spirit of HRS 5-7.5b, the Aloha Spirit Act, we plan to act quickly, collaboratively, and with due diligence during this extension, to work out the details so that a resolution works for all of Hawai’ i is reached. .”

Kūhiō Lewis, President and CEO of CNHA, said, “We look forward to having a seat at the table alongside HTA, the visitor industry, HVCB and the people of Hawai’i to achieve to a regenerative model that protects and perpetuates our precious community, resources and ‘āina. Finding solutions is easy with the right mind and focus. It’s time to move on. Together.”

“We also look forward to collaborating with HTA and CNHA to collectively realize a regenerative tourism model that positively impacts Hawaii’s natural resources and benefits residents across the state,” said John Monahan, President and CEO. from the management of the Hawaii Visitors and Convention Bureau. “We are excited to be able to continue to share Mālama Hawai’i’s message to the US market in this uncertain economic climate as we enter the fourth quarter. However, it is even more important that we look ahead and continue our branding and education programs for the crucial first quarter of 2023, when many people plan and book their travel.

HTA President and CEO John De Fries said: “The commitment and resilience shown by both organizations in finding a common way forward demonstrates the spirit of Mālama Ku’u Home or , take care of our beloved home. Going forward, we will use our collective momentum and creativity to work out the details of how best to serve Hawai’i.

As work continues on resolving the outbreak, a six-month extension to HVCB’s current contracts for US Brand Management and Global Support Services will extend their work through March 31, 2023. This extension, accepted by all three parties, will ensure the continuation of important visitor education work, including the GoHawaii.com website and call center.

# # #

Media contacts:

Charlene Chan

Department of Business, Economic Development and Tourism

(808) 824-0134

[email protected]